A team at Amazon is developing artificial intelligence tools that generate photos and videos that merchants can use for promotional purposes. .
After Microsoft and Google, it’s Amazon’s turn to enter the competitive world of artificial intelligence. According to the media InformationThe American company is creating a team responsible for designing artificial intelligence tools capable of creating photos and videos.
Amazon wants merchants to use this content to create advertising campaigns on Amazon. An initiative confirmed by the group’s spokesperson and will help diversify its promotional activity. And for good reason, says Andy Jassy, Amazon’s CEO, a new way to place ads across all of Amazon’s operations.
According to him, the development of this technology offers opportunities in several areas, such as selling sports ads on its video streaming service and broadcasting Thursday Night Football on Prime Video.
Lurking Meta and Google
The company wants to use more audio ads on Amazon Music and is also considering running digital ads on screens in Amazon Fresh grocery stores. Amazon is also considering using artificial intelligence tools to find new ways to write product descriptions.
The new direction comes as Amazon’s big ad rivals, sites like Meta and Google, are already working on similar projects, according to The Information.
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