FC Barcelona presents a new partnership! brand This Saturday announced an agreement between the Catalan club and PRIME. The American company, which specializes in isotonic drinks, will take over from Gatorade as the official hydration partner for Camp Nou residents. Founded in 2022 by influencers KSI and Logan Ball, the North American company’s products will be showcased during training sessions and matches of the men’s and women’s first teams and youth teams over the next three seasons. A special place will be reserved for him in the changing rooms and facilities of Palau Blaugrana, the multi-sport stadium owned by the Spanish champions.
“We are very proud of this agreement with Prime, a brand with strong international perspectives, the result of the passion and commitment of its promoters Logan Paul and KSI. This is a strategic alliance for the club, which supports our desire to connect with a new young audience around the world who want to promote rehydration and sports. They are interested in an innovative product that allows them to enjoy more.-Barza’s Head of Marketing.
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