Greenpeace, the most famous organization dedicated to environmental protection, has once again attacked Bitcoin (BTC). A campaign called “Change the code, not the climate” aims to encourage Bitcoin developers to switch to proof-of-stake (POS). Unfortunately for the NGO, this latest venture did not go as planned.
Greenpeace is not really a fan of Bitcoin
It’s a communication campaign that gets ink flowing on social networks. 14 years after the birth of Bitcoin, no one is indifferent. Admired by some and loathed by others, Satoshi Nakamoto’s invention is charming in every way.
Among its most ardent opponents, we find the NGO Greenpeace, which continues to gather resources to criticize the queen of cryptocurrencies for its energy consumption.
On Thursday, March 23, the environmental group underscored this point again by creating an artwork highlighting the climate impact of the Bitcoin (BTC) protocol.
Work to criticize Bitcoin
To do this, Greenpeace has teamed up with art enthusiast Benjamin Van Wong. He created the famous 3.3 meter high skull known as the “Skull of Satoshi” with the iconic BTC logo and red laser eyes in the community.
From a work intended to criticize…
The skull looks like it was made from recycled electronic waste. It features the chimneys of nuclear power plants above representing the pollution and power consumption of mining machines associated with Bitcoin. This work is clearly an attack on proof-of-work and bitcoin followers.
… to a symbol adopted by followers
However, the results were somewhat unexpected, with many community members expressing their admiration for the artwork, and some adopting it as their new logo, such as Compass Mining’s Chief Strategy Officer Will Foxley or Coin Matrix’s founder Nick Carter.
Failure of communication campaign
To understand the history of this communication failure, we need to look at how digital currencies work.
How Bitcoin Works
Bitcoin is the world’s first peer-to-peer currency and has no central authority as such (unlike our current central bank-run system, which manages currency and fights inflation as we know it’s a success…).
This still poorly understood technological achievement is based on the work of a growing number of independent and determined actors around the world who protect networks in a variety of ways.
Miners are at the heart of the network
This includes miners who are rewarded by receiving bitcoins for validating transactions, thus ensuring the integrity of the network and protecting it from manipulation and human interference. A critical task requires massive computing power and hence very high energy consumption.
But the energy consumption is wrong
However, spending energy is a mistake. However, this is the opinion of Greenpeace, which has taken a stand against Bitcoin for years, accusing the network of consuming too much electricity, similar to countries like Finland (while the energy consumed by Bitcoin comes from a renewable source, but that’s another discussion).
The consortium community behind this work
In an effort to stir up trouble in the community, Greenpeace finally donated the unifying pop culture artwork that made Bitcoin a little more popular: an artist who loves Bitcoin couldn’t have done better.
If the communication strategy is clumsy, it must be admitted that hacking Bitcoin is undoubtedly one of the most complex tasks.
Is it impossible to attack Bitcoin?
For 14 years, the queen of cryptocurrencies has grown from a project known to a few geeks and cryptographers in 2009 to a truly reliable currency (through its security, transparency and limited quantities), which arouses interest, companies, institutions and some countries. All without a central organization or marketing team.
Sociologically, Bitcoin is the first functional anarchy in human history, a powerless system of rules that grows stronger at every step in an attempt to weaken.