Kia Corporation will continue to support the Australian Open until 2028, Thus expanding their cooperation It started in 2002 With the prestigious Grand Slam tournament. « The 2023 Australian Open marks a significant milestone in Kia’s long relationship with the tournament, and we are proud to announce the renewal of our partnership for another five years, until 2028. », Certain Artur Martins, Head of Brand and Customer Experience at Kia. Rafael Nadal has been a global brand ambassador for Kia since 2006.
During the 2023 Australian Open, a fleet of 130 vehicles Kia will provide transportation for players, referees, staff, journalists and officials. The Carnival minivan, Sorento SUV, Sportage SUV and 100% electric crossover EV6 will be visible in Melbourne throughout the duration of the organized competition. From 16 to 29 next January. Since 2002, Kia has ensured that its fleet has accumulated more than six million kilometers and made thousands of trips. To transfer players.
Promoting electric technology through toys
To support the marketing of the 100% electric EV6 crossover, while also raising public awareness of the electric drive, Kia has organized an interactive game with it. Thus, while watching Rafael Nadal in action on the big screen, visitors can try to imitate his gestures on an attached carpet. Their movements will generate energy that will then be used Running a Kia EV6 From the Australian Open fleet.
Internationally, Kia is not just a sponsor of tennis. Indeed, from 2007 until 2022, Kia has been a partner of FIFA.
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