The new Bing, powered by ChatGPT, is exploring its business model. So here are the first ads coming into our conversations with artificial intelligence.
Artificial intelligence is on everyone’s lips right now and looks set to revolutionize the way we use the internet and search engines. Between GPT-4 and the new Bing based on Google Bard, the battle is intense, but many questions are still unanswered, starting with the economic model of these AIs.
Advertising on Bing
Application of LLM (Broad language model) Artificial intelligence is expensive not only to train but also to use. A search on Bard costs Google ten times more than the same query on its traditional search engine. And the latter shows a lot of ads to make everything profitable, which is not the case with Bard or SatGPD.
Microsoft is looking for a way to make this profitable with Bing. From launch, new Bing can show ads for products when a query is relevant Some users raised itBut new forms are now entering this conversational agency.
As web search expert Debarkya Das points out, Bing now displays sponsored links in the center of its answers. However, these may not appear for every query.
Bing Chat now has ads!
It will be interesting to see how the unit economics of ads across language models will play out and affect search advertising.
1/3 pic.twitter.com/o5YjRjikOP
— Dee Dee (@debarghya_das) March 29, 2023
What is the distribution of resources?
Beyond the search engine economy, which currently generates more than $100 billion in revenue, the question of revenue sharing with the resources these LLMs use remains to be raised. This is already an ongoing problem with neighboring rights and using site extractions at Google, and it will only increase with these AIs.
The content created by Bart or New Bing gets its information from the Internet, which is more convenient for the user, but will greatly reduce the traffic of these sites, and therefore their income. Ultimately, a new legal battle could ensue between the sources of these engines and giants like Microsoft and Google.
Microsoft is already preparing for this problem by trying to highlight resources in its discussions. A recent Blog For example, specifying that links now expand when the user passes their cursor over them.
Not sure if that’s enough, however, as most usage today is on smartphones, hovering over a link is much less natural.
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